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Google’s ads biz gets boost from World Cup hype, Gemini improvements
Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.
5 tips for building an effective brand presence on LinkedIn
A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.
The top content formats & types that earn AI search citations
There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts...
Social platforms draw consumers in, but conversions falter
Social media has become the No. 1 channel for consumers globally to find new products, ESW found. But trust in those checkout experiences remain...
History of social media: Timeline (1973-2026)
Key takeawaysSocial media’s roots stretch back to the 1970s, but the platforms we recognize today began emerging in the late 1990s.The 2004 to 2012...
Reddit says brands need to connect with communities
Laura Nestler, Reddit’s executive vice president of community, told brands at the recent Cannes Lions Festival to “act like a citizen, not like a...
Can social media platforms survive the flood of AI content?
A recent report from Pangram estimated that 41% of posts on LinkedIn showed signs of AI generation, highlighting a growing problem across all apps.
How TikTok Shop is changing innovation for food and beverage brands
Big companies, including PepsiCo and Mars, are using the app’s e-commerce feature to drive sales and inform new products, according to the...
YouTube offers tips on working with Shorts videos
The platform’s Culture and Entertainment Editor Julia Lee Harter outlined best practices for using interactive features and building community...
TikTok report explores creative AI optimization for brands
Relevance is more important than how much output a company creates, according to a recent study done in partnership with Warc.
CRM data migration: A practical process overview
CRM data migration is the process of moving data, workflows, and assets from one CRM to another. It matters because your CRM is the operational...