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How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year. Then two things happened at once: AI...
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Demystifying Grounding Queries with Real Data

Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.
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LinkedIn increases push against inauthentic activity

Although the platform’s active user count in the EU has remained flat, its work to address AI slop has intensified, according to its latest DSA reports.
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Google Web Guide: What It Is, How It Works, and What It Means for SEO

It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually…Read...

What AI Writing Tools Get Wrong (And The Stack I Use Instead)

  The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they…Read more...

The Top 27 AI Marketing Tools

AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools help them...

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