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How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year. Then two things happened at once: AI...

Demystifying Grounding Queries with Real Data

Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.

LinkedIn increases push against inauthentic activity

Although the platform’s active user count in the EU has remained flat, its work to address AI slop has intensified, according to its latest DSA reports.

4 Prompt Tracking Mistakes — Whiteboard Friday

Are you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and 4 creative ways to expand your list of prompts.

Seed Keywords: The Starting Point for SEO Research

Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what my business does or what my audience searches for. Those phrases are seed keywords, and they do...

How a KPI Dashboard Works and How To Build Your Own

Tracking key performance indicators is much simpler when you have all the data you need in one place, and you can achieve this with a KPI...

How To Turn Your Story Into Business Success

Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.More

8 Websites Driving Insane Traffic Using… Calculators

In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.)...

How I Write Effective SOPs: A Complete Guide [+ Free Template]

In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs...

11 Important Elements to Include in Your Employee Handbook

In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of...

Steal 21+ Of Our Best SEO & Content Marketing Templates

I’ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy...

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