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How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year. Then two things happened at once: AI...

Demystifying Grounding Queries with Real Data

Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.

LinkedIn increases push against inauthentic activity

Although the platform’s active user count in the EU has remained flat, its work to address AI slop has intensified, according to its latest DSA reports.

23 Instagram demographics marketers need to know in 2026

You might have a general idea of who your followers are on the platform, but your Instagram demographics give you the data to back it up. For marketing teams, that insight makes it a lot easier to target the right people, create content that resonates, and adapt...

30 Facebook demographics marketers need to know in 2026

Billions of people use Facebook every month. But that’s not the useful part. What matters is who they are. So if you’re looking to dig into Facebook demographics (and use them to your advantage), you’re in the right place.  Here’s what marketers need to know in 2026:...

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