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Threads launches Live Chats for the NBA playoffs
The feature will allow select creators and fans to engage in real-time discussions during live events, similar to Instagram’s Broadcast Channels.
Building a social media team: Who you need + what they cost
It takes the right mix of roles and skills to turn social into a real growth channel. That’s where a high-performing social media team comes in. In this guide, we break down the key roles every social media team needs, plus the skills, responsibilities, and salaries...
How to analyze Instagram Reels analytics to grow
Growing with Instagram Reels takes more than trend-hopping and editing chops. What differentiates successful creators from others is how they use...
What is a social media content creator and when should you hire one?
As the digital marketing ecosystem continues to evolve, so do its many career paths. If you’re handling your brand’s marketing strategy, chances are...
How Our Events Team Saved Thousands using AI for INBOUND ’24
When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d...
HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so...
How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive
Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re...
Your Content Marketing Budget: Balancing Investment, Engagement, and ROI
If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the...
From Dorm Room to 300 Stores: How to Grow Through Community Building
From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through...
Best Biodegradable Packaging Options: How to Ship Sustainably
Biodegradable packaging is typically made from organic materials and breaks down after use, whether in a home compost pile or a specialized...
5 Best Dropshipping Courses for Ecommerce Entrepreneurs
The best dropshipping courses explain what goes into starting a dropshipping business and offer insights from established entrepreneurs to help set...