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AEO for marketing agencies: How to deliver measurable AI visibility results for every client
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their agency is doing about it. For marketing agencies, the challenge is...
Enterprise AEO: How to manage brand visibility at scale across products, segments, and markets
Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where local answer engines have their own citation patterns. When content...
New research reveals 75% of LinkedIn AI citations come from individual profiles, not company pages
Discover what makes LinkedIn content more visible in AI search, based on analysis of 9.5 million citations from Meltwater and LinkedIn.
Pardot alternatives: What B2B marketers are choosing now
Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing...
Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers
For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate...
Meta gives 15,000 pairs of AI glasses to vision impaired users
The initiative is run through not-for-profit charitable organization Vision Ireland and may help assuage some negative sentiment about the devices.
Instagram reveals its new logo
It’s the first updated branding for the app in more than a decade and users have received the refresh with mixed reactions.
Meta removed more than 750,000 teen accounts in Australia
The company credited artificial intelligence analysis for improving its enforcement rates with regards to the country’s eSafety Commission under-16...
X shares new insights into transparency and shadowbanning
The platform released an update to its code display on GitHub that allows users to check their content for any potential restrictions.
Meta publishes holiday marketing guides
The company advised brands to start planning early in order to take advantage of audience insights before the December gifting phase heats up.
HubSpot AEO vs. Profound: Features, pricing, and use cases
HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility....