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Australia considers algorithm opt-out laws

Following the country’s social media restrictions, The Guardian reported that the government was exploring ways to let people control what they see in apps.
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TikTok continues to add users in EU

The platform’s latest DSA disclosure reports show that it is maintaining momentum even though its moderation staff has shrunk significantly since 2024.
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Snapchat expands Unified Attribution to all advertisers

The update is designed to help marketers better understand ad performance metrics and share more perspective on campaigns.
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The complete crisis management guide for communication leaders

No company wants to face a security breach or a sudden public relations nightmare—but when these moments hit, how quickly and consistently a business responds can make or break its reputation. With social media being the preferred place for news, especially for Gen Z...

Page Authority: How to Build Pages That Rank

When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor with a lower PA score to make me reconsider....

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