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Threads tests emoji reactions to specific words in posts
The app is experimenting with an option that could allow users to react to particular parts of a post by attaching publicly highlighted reactions.
Google offers new first-party shopper data integration
The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.
BuzzFeed Looks to Launch its Own, More Positive Social Media Platform
BuzzFeed's looking to take a different approach to social platform engagement.
Reddit Announces Market Insights Partnership with Intercontinental Exchange
The new initiative will provide market analysts with Reddit insights.
TikTok Rises to the Top of the App Download Charts in January
Despite a ban on US downloads, TikTok gained traction in January.
Meta Launches Digital Safety Program for Middle Schoolers
A new safety education initiative, which aims to raise awareness of online threats.
YouTube CEO Outlines Key Areas of Focus for 2025
Some guidance for your YouTube strategy.
36 Instagram Story ideas for more engagement in 2025
If growing engagement is your goal, the right Instagram Story ideas will get you there. Instagram is the most-used social media platform for Gen Z...
TikTok Adds New Safety Resources for Safer Internet Day
New in-app safety guidance from TikTok.
YouTube Expands Text-to-Speech for Shorts, Announces New Teen Safety Initiative
The latest feature update from YouTube.
Brand love: How to make audiences’ hearts grow fonder
Is receiving brand love like celebrating Valentine’s Day in primary school? Stay with me here. On Valentine’s Day, my classmates and I would craft...