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AI influencers: What consumer sentiment data tells brands

As you scroll through your TikTok or Instagram feed, you’ll no doubt come across at least a handful of influencers trying to sell you something by wearing the latest viral lip gloss, hopping into luxury cars, and taste-testing popular treats. But what if I told you...

Edits app gets speed curves and auto audio balancing

The new features will enable creators to change the playback speed of their videos and ensure better audio experiences.

Instagram experiments with sports feature

The app is seemingly experimenting with a new, dedicated sports engagement option.  

Australian social media trends: The 2026 trust-shift

We are halfway through 2026. Your team has executed their Q1 and Q2 campaigns, and you are likely looking hard at the numbers to see what drives pipeline. If you are feeling the pressure of tight budgets and a C-suite asking for stronger ROI, you aren’t alone. Many...

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