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Meta launches AI ad connectors that work with outside chatbots
The company will allow external providers to plug data into another system, such as Claude or ChatGPT, without using API setups or developer credentials.
X introduces rebuilt AI-powered ad platform
The company said the update is the biggest ad system refresh in its history, adding the latest xAI models to help improve targeting and performance.
Meta Expands AI Chatbot to Users in Africa and the Middle East
The next stage for Meta's expanding AI ambitions.
Meta Provides Insights into Game Marketing and Evolving Promotional Approaches
New insights into what drives adoption of puzzle games.
TikTok Saw Significant Growth in In-App Sales in 2024
TikTok's in-app sales push is gaining traction with U.S. users.
Snapchat Launches New Brand Safety Measures
New ad placement control options for your Snap campaigns.
Social media for financial services: 5 tips to ace your marketing strategy
Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and the general challenge of creating...
Instagram Tests AI-Based Tasks via DMs
The first step towards AI agents in Meta's apps.
X Adds New AI Elements to Power Ad Performance
Some new AI elements to help you create more resonant X ad campaigns.
Study Finds That the Majority of Community Notes are Never Displayed on X
With Meta moving to integrate its own Community Notes, the data raises concerns.
TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns
The data shows that TikTok can provide positive branding benefits.