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AI influencers: What consumer sentiment data tells brands

As you scroll through your TikTok or Instagram feed, you’ll no doubt come across at least a handful of influencers trying to sell you something by wearing the latest viral lip gloss, hopping into luxury cars, and taste-testing popular treats. But what if I told you...

Edits app gets speed curves and auto audio balancing

The new features will enable creators to change the playback speed of their videos and ensure better audio experiences.

Instagram experiments with sports feature

The app is seemingly experimenting with a new, dedicated sports engagement option.  

Why employee advocacy matters in 2026 + what actually works

Employee advocacy is when your team shares company content or messages on their personal social media. And it’s more powerful than ever: As audiences continue to lose trust in brands, letting employees tell the story brings authenticity (and reach) no ad can buy. Read...

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