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Influencer management strategies: How to manage influencers at scale
The right influencer partnerships can skyrocket brand visibility and build deep audience trust. But building these partnerships effectively requires intentional, programmatic influencer management, thinking beyond the next campaign to create a scalable network of...
11 Ways to Automate SEO with Agent A
All of this needs someone in the room, reliably, on a schedule, doing the same diligent checks every time. But it doesn’t need you particularly. It just needs to ping you when something’s worth your attention. This is the part…Read more ›
OpenAI’s Reportedly Exploring its Own AI-Based Social Network
A social network would give OpenAI access to a steady data stream to fuel its projects.
YouTube Expands ‘Hype’ Program, Provides Advice Ahead of Mid-Roll Ad Changes
YouTube’s crowd-sourced Hype program is being extended to more regions.
LinkedIn Expands ‘Wire’ Video Promotion Option
The program enables brands to place their video ads alongside premium publisher content.
Google Launches Expanded AI Text-to-Video Generation Tools
Advanced AI video generation from Google.
LinkedIn Gains Expanded MRC Accreditation for Video Ad Metrics
More assurance for those looking to use LinkedIn’s video ad options.
Monzo Bank’s investments in social media creativity pay dividends
“For media and retail brands, going viral is easy. But there isn’t a built-in fan base for the finance sector,” asserts Monzo Bank’s Head of Social,...
Using AI to Get Your Business Branding Right — My Favorite Tips and Tools
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you...
LinkedIn Leads: Secrets from a LinkedIn Marketing VP
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends,...
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into...