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Facebook wants to scan users’ camera rolls for content
The new opt-in feature is designed to mine devices for images that can be turned into postable collages and recaps, although it’s unclear whether anyone will use this.
Threads updates reply format and web UI
The platform will now feature indented responses below posts, as well as a web version that more closely aligns with the app experience.
X usage declined in the EU in the second half of 2025
The platform’s latest reporting showed a decline of nearly 15% since the first half of last year, though the company claims overall record numbers. ...
Meta tests shopping AI chatbot in U.S.
The feature would allow users to request product recommendations, per Bloomberg, and is similar to functions being tested by Google and OpenAI.
X invites users to beta test X Chat app
The separate tool will function similarly to Meta’s Messenger and will be linked to users’ main accounts.
Meta updates ad metrics to align with other platforms
The changes include simplified link click attribution and new engagement metrics, which could impact how ad results are measured.
Snapchat analytics: How to find the metrics that actually matter
Snapchat analytics can often feel like a black box. The app moves fast, the content is ephemeral and the performance dashboards don’t feel as...
Claude vs. ChatGPT: A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content...
AI marketing predictions that will shape 2026
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with...
What is Query Fan-Out? Understanding the Hidden Queries Driving AI Search
Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query...
Update: 38% of AI Overview Citations Pull From Top 10 Pages
We analyzed 1.9M citations last year in an attempt to answer that question. But, as with everything AI-related, a lot has changed since then. For...
