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Google adds AI bot to Ad Manager
The in-stream assistant provides personalized answers to campaign-related questions and is powered by Gemini’s artificial intelligence model.
How to rank in AI search results: Expert best practices
Knowing how to rank in search engines and how to rank in AI search results are two different games now. As of early 2026, BrightEdge found AI Overviews appear in roughly 48% of tracked Google searches, and prevalence climbs as high as 100% for healthcare and treatment...
How I Built a Brand Awareness Dashboard in Looker Studio
After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we...
AI Overviews Reduce Clicks by 34.5%
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough...
MozCon Early Bird Tickets Are Live: Only 200 Available!
Ever felt priced out of MozCon or too far to attend? Early Bird tickets are live for new London and NYC events—grab yours now and learn SEO that...
Zuckerberg Admits That Time Spent on Facebook and Instagram Has Declined
Zuckerberg says that time spent using Meta’s apps has declined since the arrival of TikTok.
xAI Adds Memory to Grok to Personalize Future Responses
Another update for X’s AI chatbot.
Publishers Seeing Increases in Referral Traffic from Facebook in March
Facebook’s change in approach to political content appears to be driving more referrals to publisher sites.
YouTube Shares Tips on How to Convert Long-Form Content into Shorts
Some pointers for your YouTube strategy.
TikTok Renews Content Partnership with MLS
The deal will see the soccer league continue to post exclusive content to the app.
Pinterest Adds New Badge to Showcase Your Pin Marketing Knowledge
A new way to showcase your Pin ads knowledge.