Ampli.fy
9 Facebook analytics tools for better results in 2026
Key takeawaysFacebook analytics tools track organic and paid performance across metrics like reach, engagement rate, conversions, and audience demographics, giving you a clearer picture than Meta’s native reporting alone.The strongest tools combine cross-platform...
UTM parameters: What they are and how to use them
Key takeawaysUTM parameters are short text codes added to URLs that tell analytics tools exactly where your traffic came from, which campaign drove it, and what content was clicked.You can create UTM links inside Hootsuite Social OS or with Google’s free Campaign URL...
What is Gen Alpha marketing? A strategy guide for brands
If the phrases “6-7,” “brainrot,” or “skibidi” mean absolutely nothing to you, you might have a Gen Alpha blindspot. In this guide, we’ll break down...
Inside the creator economy’s AI reckoning
Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely...
How To Get Your Website Ready For AI Agents
AI agents are already browsing your site. Here is Crystal Carter's five-part framework for agent readiness, from llms.txt and MCP to choosing the...
X adds in-stream stock trading
Users in the U.S. can now tap through Cashtag partner listings to buy or trade stocks in-stream, furthering the platform’s ambitions to provide...
Report highlights the value of creator-led collabs on Instagram
Creator-published brand collaborations outperform brand posts and brand-published collaborations, according to a new study from Emplifi.
Meta adds simplified third-party AI support to WhatsApp
The update will help brands set up their preferred agent profiles and responses without requiring in-depth coding knowledge.
LinkedIn offers tips on company targeting via Campaign Manager
LinkedIn's Companies Hub provides insights into how business representatives have engaged with a business's organic posts and paid advertising.
Threads adds more podcast promotion features
Creators can now post their logos and info on their profiles and users can save their favorite episodes in the app.
How to manage multiple social media accounts in 2026
Key takeawaysEvery account needs a clear purpose. Assign each profile a defined audience, goal, and call to action so you avoid overlap and...