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AI influencers: What consumer sentiment data tells brands

As you scroll through your TikTok or Instagram feed, you’ll no doubt come across at least a handful of influencers trying to sell you something by wearing the latest viral lip gloss, hopping into luxury cars, and taste-testing popular treats. But what if I told you...

Edits app gets speed curves and auto audio balancing

The new features will enable creators to change the playback speed of their videos and ensure better audio experiences.

Instagram experiments with sports feature

The app is seemingly experimenting with a new, dedicated sports engagement option.  

Meet Hootsuite Social OS: The social media AI tool for 2026

Key takeawaysHootsuite Social OS is an AI-native social operating system. It connects intelligence, publishing, customer care, and advocacy in one product suite, with AI built into the core, not bolted on.The suite is made up of five apps (Perch, Nest, Lumen,...

AI for social media just got a new standard: Here’s what we built

Eighteen years ago, we built Hootsuite because social was changing how the world communicated. The goal back then was simple: Help brands show up and not miss the moment. I came back a few months ago. One of the first calls we made was harder to explain. We took apart...

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