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UK Instagram trends in 2026: How to turn attention into commercial impact
Instagram’s role in the social landscape is evolving, but its power to connect UK brands with active, high-intent buyers is stronger than ever. According to the 2026 Social Media Content Strategy Report, 32% of consumers plan to spend even more time on Instagram this...
8 top Profound alternatives your marketing team can actually use
As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI visibility features emerge, and integration demands...
Here are the 23 best lead generation tools + why they matter
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain...
How to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform...
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but...
PPC Keyword Research for Google Ads: A First-Timer’s Guide
When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less...
Share of Search: How to Calculate, Use, And Improve It
For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches,...
Snapchat Announces AI-Powered Ad Updates, and Expanded Sponsored Snaps
Snap outlined some coming ad updates at NewFronts 2025.
X Experiments With Up and Downvotes on Posts
A new way to signal post interest in-stream?
Meta Shares Tips on How to Avoid Financial Scams Online
Meta's provided some new tips and pointers to help people avoid financial scams in its apps.
TikTok Looks to Help Connect Users with Skills-Based Career Opportunities
The collaboration will see TikTok promote more skills-based content in the app.