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Social media KPIs: how to set and track them in 2026
Key takeawaysSocial media KPIs are the specific metrics tied to your business goals, not just any number you can track.The most important KPIs fall into six categories: engagement, awareness, conversions, ROI, customer care, and content performance.Setting effective...
Social media dashboards: 10 templates for 2026
Key takeawaysA social media dashboard consolidates performance data from every platform into one view, so you can track metrics, spot trends, and report results without switching between apps.Different dashboard types serve different goals, from awareness and...
The creator economy: Making dollars and sense out of social partnerships
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out...
Instagram Adds Double Speed Playback Option for Reels
Watch more Reels in less time, with this new faster playback option.
Pinterest Shares Data on the Power of Positivity for Social Media Ad Response
The report highlights the influence that positive experience can have on ad response.
Influencer marketing statistics for Australia 2025
Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian...
11 Agorapulse alternatives to check out in 2025
Social media is a powerhouse for brand awareness, customer engagement and revenue generation—but only if you can make sense of the data. With...
25 must-know Pinterest stats for marketers in 2025
Pinterest is a visual social media platform that many people use for planning projects and finding inspiration. This makes it an excellent network...
Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a...
10 Excellent Examples of Video Marketing on Facebook
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires...
AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything
As it stands AI traffic isn’t making much of a dent, so is it worth pursuing? Here’s what we know so far… We studied the traffic makeup of ~35K...