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Accessible technology: How Sprout Social is championing WCAG 2.1 AA compliance
Effective April 24, 2026, the US government mandate for WCAG 2.1 AA accessibility is a milestone we at Sprout Social view as a catalyst for our deep-seated commitment to inclusive design. Our mission is to ensure every social media practitioner, regardless of their...
Judge sides with plaintiffs in case against online ICE trackers
A Facebook group and an app that used publicly available information to highlight immigration agent activity have been granted a preliminary injunction, per Engadget.
YouTube Highlights the Brand Promotion Benefits of Shorts
Some handy, data-backed pointers on the value of Shorts for brand promotion.
LinkedIn Shares Insights into AI Adoption Among B2B Marketers
New data on the adoption of AI tools among B2B marketers.
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad...
8 Questions to Help You Write a Compelling Marketing Brief
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can...
16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025
Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. Marketers use AI for search engine optimization,...
How live social shopping is driving brand results
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers...
Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks....
The 12 Best Free Flowchart Templates [+ Examples]
During my time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer...
Education SEO for Higher Education, EdTech and K-12 Schools
Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of...