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AI influencers: What consumer sentiment data tells brands

As you scroll through your TikTok or Instagram feed, you’ll no doubt come across at least a handful of influencers trying to sell you something by wearing the latest viral lip gloss, hopping into luxury cars, and taste-testing popular treats. But what if I told you...

Edits app gets speed curves and auto audio balancing

The new features will enable creators to change the playback speed of their videos and ensure better audio experiences.

Instagram experiments with sports feature

The app is seemingly experimenting with a new, dedicated sports engagement option.

CRM administration: Roles and best practices guide

After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software nor the budget, but the quality of the administration behind...

Profound vs. Bluefish AI for AEO: Which tool wins for marketers?

If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and more than 70% rely on it to ask questions and gather information. That means a growing share of discovery...

Supercharge your productivity with an AI project assistant: A step-by-step approach

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the...

Be human or be ignored — why authenticity matters and how my brand helped me launch a business

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so ... self-promoting....

AI Overviews Have Doubled (25M AIOs Analyzed)

This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search....

The B.R.E.W. Framework: How We Decide Which Marketing Ideas to Pursue

New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What do you do then?...

Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)

MozCon is hitting the road in 2025 with two incredible events! Join us in London (August 12) or New York (November 6) to learn from industry leaders...

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