Ampli.fy

The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking. Answer engines would tell the user which websites it was searching, which documents it had opened, and which...

LinkedIn tests Network tab to encourage engagement among connections

The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.

Meta expands Muse agent connections, launches Muse for Mac

Meta is looking to broaden the use cases for its personal artificial intelligence tool.

How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained

Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another doesn’t, or why your competitor’s product…Read more ›

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: “Well, it has brown patches that look a...

Here’s Why Integrated Marketing Is So Effective [+ Best Practices]

I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point. Whether I’m booking a...

An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)

When big-name sponsors put their logo on your event materials, they’re essentially saying: “This event matters.” We know this firsthand because...

SEO for Financial Services: How to Build Trust and Rank Higher in 2025

The tactics are broadly applicable, but how you apply them will depend on your business model. A local firm might focus on community-driven content...

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