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6 generative engine optimization benefits every marketer should know
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely...
Claude Skills for SEO and Marketing: What They Are and How to Use Them
It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example…Read more ›
How to Create a Lead Generation Website: 9 Simple Optimizations
A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots,...
How To Find A Competitor’s Keywords — Next Level
Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search...
White House Close to Announcing Deal to Keep TikTok in America
An announcement could come at any time...
TikTok Merchants Can Now Sell Pre-Owned Sneakers in the App
Vintage sneakers are a significant trend in the app.
Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling
Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story — whether it’s a tearjerker Super Bowl ad, a hilarious...
Meta Announces New Partnership with UFC
The partnership will see UFC share more exclusive content in Meta's apps.
Meta Outlines Open Source Contributions in 2024 [Infographic]
A full listing of Meta's contributions, especially on AI development.
Report Looks at Consumer Expectations of Brands on Social in 2025
Some pointers for your social media marketing strategy.
Snapchat Launches Expanded Agency Partner Program
A new program that'll enable agencies to showcase their Snap ads knowledge.