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Instagram eyes long-form content on CTV
Tessa Lyons, Instagram’s vice president of product, told audiences at Scalable Summit that short-form videos may not “be enough to succeed on TV,” per ICYMI.
LinkedIn uses AI to improve feed relevance
The company is using artificial intelligence-powered generative recommendations to assess user actions across the platform.
Optimizing for AI Overviews — Whiteboard Friday
In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking...
These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are...
21 of My Favorite Sample Business Plans & Examples For Your Inspiration
I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an...
Digital Marketing: Everything You Need to Know to Get It Right
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together. Nowadays, the internet and marketing go...
How to Track and Analyze Your AI Traffic
But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is...
Trump Extends US TikTok Sell-Off Deadline Once Again
TikTok will now have till June to work out a sell-off deal.
Social Proof Backfire: The Marketing Mistake Costing You Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s,...
How to Do Market Research & Better Understand Your Target Customers [Template]
A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research,...
EU Seeking to Fine X $1 Billion for DSA Violations
This could get very messy for international relations.