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TikTok launches branded minidramas
The platform wants to tap into the popularity of these popular episodic shorts by offering companies the opportunity to promote their own microseries content.
WhatsApp prompts users to choose a username ahead of update
In a promotional campaign fronted by athlete Anthony Joshua, the platform demonstrated how to choose a new name that will function as a primary ID.
Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO
Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it's who they know. Every...
The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive...
LLMO Is in Its Black Hat Era
That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray...
GA4 Custom Event Tracking for SaaS Without the Headache
Want to go beyond pageviews in GA4? Learn how to use custom event tracking to understand user journeys in SaaS and turn insights into growth.
YouTube Expands Voice Replies, Adds Shorts Quiz Sticker
The latest feature updates from YouTube.
How to Avoid Penalties with Your TikTok Live-Streams [Infographic]
Some important pointers for your TikTok shopping streams.
TikTok Faces More Scrutiny in Europe
TikTok is facing new regulatory challenges in EU.
Edits Adds Enhanced Video Cropping, Provides Tips on Video Quality
The latest feature updates for Meta's new video editing app.
FinTok: How influencers are changing financial services marketing
Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout...