Ampli.fy
What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent. Across more than 1,200 publisher and news sites, visitors referred by...
Scrunch vs Semrush: AI visibility or traditional SEO?
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too? Scrunch is an AEO specialist built to monitor how your brand appears in AI-generated answers, while Semrush is a traditional...
Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact
Meta Launches Ray Ban AI Glasses in More Regions
The expansion will give Meta a stronger foundation for its expanded wearables push.
Snapchat May Soon Unpin Its ‘My AI’ Chatbot From the Top of Your Chat Feed
Despite a lot of people engaging with its AI tool, Snap knows that it's not for everyone.
TikTok Adds a Dedicated AI Assistant for In-App Sellers
TikTok's new "Seller Assistant" will provide guidance to help optimize your TikTok Shop listings.
Meta Shares Insights on the Business Benefits of Open Source AI
A look at how businesses view adoption of Meta's open source Llama AI models.
TikTok Expands Music Options With SoundCloud Integration
A new way to expand music discovery via TikTok clips.
Google Announces a Range of AI Powered Ad Updates at Marketing Live
Google's rolling out a range of AI-powered tools for advertisers.
The ultimate guide to LinkedIn ads: Mastering your B2B marketing
As the number one professional network, LinkedIn is the best place to reach a B2B audience. The platform has millions of industry practitioners and...
Post Performance Report: The best brand milestone campaigns on social
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns...