Ampli.fy
Top Sprout Social competitors and alternatives in 2026
Key takeawaysHootsuite is the strongest Sprout Social alternative for enterprise teams that need publishing, analytics, social listening, and compliance tools in one platform.Most teams explore Sprout Social competitors because of per-seat pricing that scales quickly,...
How to set social media goals in 2026 [10 examples]
Key takeawaysSocial media goals should tie directly to business objectives like revenue, brand awareness, or customer retention.The SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) is the most reliable way to set goals you can actually...
LinkedIn Expands ‘Wire’ Video Promotion Option
The program enables brands to place their video ads alongside premium publisher content.
Google Launches Expanded AI Text-to-Video Generation Tools
Advanced AI video generation from Google.
LinkedIn Gains Expanded MRC Accreditation for Video Ad Metrics
More assurance for those looking to use LinkedIn’s video ad options.
Monzo Bank’s investments in social media creativity pay dividends
“For media and retail brands, going viral is easy. But there isn’t a built-in fan base for the finance sector,” asserts Monzo Bank’s Head of Social,...
Using AI to Get Your Business Branding Right — My Favorite Tips and Tools
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you...
LinkedIn Leads: Secrets from a LinkedIn Marketing VP
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends,...
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into...
Brand Building Brilliance from Best Buddies
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her...
LLMs Don’t Reward Originality, They Flatten It
But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no...