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Best Marketo alternatives worth evaluating in 2026

Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: Is Marketo actually the best tool for us, or are there Marketo...

What Is WebMCP? How to Prepare Your Website to Serve AI Agents

Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.

Meta adds new AI subscription packages

The company is looking to monetize its artificial intelligence investments even as a new report from Reuters sheds light on some internal challenges.

AEO metrics every marketer should track in 2026

AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot. According to Adobe...

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same...

How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]

Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted...

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