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Reddit rolls out split testing to all advertisers
The feature allows marketers to run two ad variants and choose which campaign to focus on based on performance.
Meta will charge for access to advanced AI features
The company confirmed cost updates for its latest premium options and artificial intelligence capabilities, including premium device support for its glasses.
YouTube Adds Lens Search Functionality to Shorts
A new way to discover items vis Shorts clips.
Meta Outlines Latest Updates to its Marketing and Graph APIs
A range of updates for those utilizing Meta's system access tools.
Meta Says Community Notes is Working Based on Latest Enforcement Data
The latest insight into Meta's moderation and rule enforcement efforts.
Social media ROI statistics marketers need to know in 2025
Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove...
How AI assistants can make you 10x more productive: A step-by-step guide
Let‘s be honest: AI assistants aren’t just for executives anymore. They're the secret weapon that can make you 10x more productive than everyone...
Video is vital to ecommerce marketing — here’s what marketers need to know
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel...
What makes a good website? Here are 16 things I look at [new data]
Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good...
13 influencer marketing tools compared: 2025 guide
Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online...
X Pauses DM Encryption as it Works on Messaging Updates
This could pave the way for the next stage of Elon's 'everything app' vision.