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The importance of social media marketing: 8 stats that prove social’s role in business success
Social media has solidified its place as a key component of the customer journey. It shapes how people discover your brand and determines who they’ll champion for the long haul. But the most successful brands don’t just use social media to talk to their audience. They...
How to build a social media calendar that actually drives strategy
Managing multiple social media accounts means constant decisions: what to post, when to post and how to keep every platform aligned with your broader strategy. That’s why creating a social media plan and maintaining a strategic, organized social media calendar is so...
11 new social media apps in 2025: what marketers need to know
There’s no shortage of new social media apps in 2025. Some are trying to be the next TikTok, others are built for specific users, like writers, Gen...
The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to...
The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing...
How Customer Journey SEO Turns Clicks Into Conversions
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches...
Social mentions: How to track them and when to respond
TL;DR Tracking sentiment will help you prevent crises and build advocacy. Quickly address negative mentions to avoid PR issues and engage positive...
TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App
Another step towards expanded business listings in the app?
X Launches Updated Post Analytics Display
X continues to refine its analytics options (for Premium msubscribers).
OpenAI’s Reportedly Exploring its Own AI-Based Social Network
A social network would give OpenAI access to a steady data stream to fuel its projects.
YouTube Expands ‘Hype’ Program, Provides Advice Ahead of Mid-Roll Ad Changes
YouTube’s crowd-sourced Hype program is being extended to more regions.