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Facebook analytics for small business success
For small businesses, Facebook isn’t just a social network—it’s a critical growth engine. Over two billion people use it daily to find local companies, read reviews and ask questions. But without analytics, it’s hard to know if any of that activity is helping your...
Social media in higher education: 14 tips for 2026
Key takeawaysSocial media supports every stage of the student lifecycle. It attracts prospective students, engages current students, and helps maintain alumni connections and fundraising.Choosing the right platforms matters. Where your audiences spend time in 2026...
Snap Adds New Gaming and Bitmoji Creation Elements to Lens Studio
New options to build more experiences within Snapchat.
TikTok Shares a Range of Ad Updates at its TikTok World Event
A heap of new ad options to consider, including AI targeting, more insights, and influencer connection.
TikTok Rolls Out More Ways to Control Your Content Recommendations
More ways to tell TikTok what you want to see more, or less of in-stream.
Instagram Announces Latest Updates for Edits App, Including More Transition Effects
The latest additions provide more ways to customize your video clips.
6 targeted Facebook KPIs to improve social media ROI
Your Facebook marketing strategy hinges on measurable impact—not just reach. Facebook key performance indicators (KPIs) are critical to track...
How to find your brand’s niche on social media
If you download the Calm app, you’re greeted with an immediately soothing vibe when you open it. Quiet nature sounds play, the interface is designed...
How I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a...
How one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than...
Generative engine optimization: What we know so far
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of...