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The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking. Answer engines would tell the user which websites it was searching, which documents it had opened, and which...

LinkedIn tests Network tab to encourage engagement among connections

The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.

Meta expands Muse agent connections, launches Muse for Mac

Meta is looking to broaden the use cases for its personal artificial intelligence tool. 

Social media ROI statistics marketers need to know in 2026

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Reach and impressions don’t always equal immediate ROI, but they are undeniable indicators of social’s broader impact. Teams should focus on framing...

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