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Local SEO That Actually Works: Some Assembly Required (AI Not Included)

Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.

TikTok expands public placement opportunities for advertisers

The company continues to roll out Out of Phone promotion expansions as it brings in-app content to billboards, in-store displays, cinema promos and more.

Meta tests auto-DM response for Instagram ad comments

A similar Reply to Keywords feature is already available via inbox automation and Meta Business Agent options.

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same...

How To Make Your Brand Discoverable in AI Search

Struggling to make your brand visible in AI search as old SEO tactics fade? Learn a proven blueprint to earn citations, build authority, and grow AI visibility fast today.

Social Media Marketing Mastery: How to Turn Likes into Loyal Customers

I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying the neon-green owl faked his own...

How to Create a Lead Generation Website: 9 Simple Optimizations

A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots,...