Ampli.fy
Trendjacking: How to get it right (by doing it less)
Like them or not, trends are an integral part of social media’s makeup. But for brands, their efficacy can be hit and miss. According to The 2025 Sprout Social Index™, social users are split: 40% think it’s cool for brands to jump on trends, while 33% think...
AEO metrics every marketer should track in 2026
AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot. According to Adobe...
How to Track and Analyze Your AI Traffic
But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is...
Trump Extends US TikTok Sell-Off Deadline Once Again
TikTok will now have till June to work out a sell-off deal.
Social Proof Backfire: The Marketing Mistake Costing You Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s,...
How to Do Market Research & Better Understand Your Target Customers [Template]
A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research,...
EU Seeking to Fine X $1 Billion for DSA Violations
This could get very messy for international relations.
X Shares Notes on Emerging Fashion Trends in the App
Some interesting, and somewhat confusing data from the X team.
WhatsApp Adds New Ways for Businesses to Send Promotional DMs
New ways for businesses to reconnect with potential customers via DM.
TikTok Now Enables You to Highlight Comments from Selected Profiles During Live Streams
Another option to stay on top of important interactions during live broadcasts.
TikTok Adds Alt Text for Still Image Posts
A new addition to help maximize accessibility in the app.