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Local SEO That Actually Works: Some Assembly Required (AI Not Included)

Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.

TikTok expands public placement opportunities for advertisers

The company continues to roll out Out of Phone promotion expansions as it brings in-app content to billboards, in-store displays, cinema promos and more.

Meta tests auto-DM response for Instagram ad comments

A similar Reply to Keywords feature is already available via inbox automation and Meta Business Agent options.

AI citation tracking: How to track (and grow) AI engine citations

AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility inside AI answers is no longer a...

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines. With Google AI Overviews appearing in...

Meet the Founder Who Raised $6.3M to Literally Make It Rain

While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different:...

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where...

AI Agents Will Kill Marketing As We Know It — Here’s What the Future Actually Looks Like

Picture this: consumers no longer see ads, compare software options, or visit websites to research products. Instead, AI agents handle it all —...

30 Brand Style Guide Examples I Love (for Visual Inspiration)

Building a strong, recognizable brand starts with a well-crafted style guide. This essential playbook ensures that everyone — designers, marketers,...

5 Smart Ways to Spy On Your Competitors’ Ads

This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following...

How to Close the Gap Between SEO Recommendation and Execution

Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.

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