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How to use Google Analytics for social media (GA4 setup + reports)
Likes are nice, but they don’t win anyone a bigger budget. To get leadership’s attention, you need proof that social made a real business impact. Google Analytics is how you get that proof, and we’ll walk you through the setup, step by step. Key takeawaysGoogle...
AI maturity in marketing: What the research reveals
AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research. AI maturity measures how consistently a customer-facing team turns AI into measurable...
Competitive intelligence: A strategic guide for 2026
Key takeawaysCompetitive intelligence turns competitor signals into actionable business, product, and marketing decisions.The four core types are...
What is social listening? Strategy and tools for 2026
Key takeawaysSocial listening tracks conversations across social platforms, forums, and the web to surface insights that shape marketing, product,...
Scrunch vs. Peec AI: Choosing the right AEO tool [2026]
This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different buyer segments, price points,...
Threads adds sticker options for bios
Users can now put animated and static digital stickers in their profile bios.
Meta Muse uses human staff for some functions
The artificial intelligence-powered agent is empowered to make calls on behalf of its users but some of those calls are being handed off to Meta...
Meta Muse partners with Shopify and gets blocked by Amazon
The artificial intelligence agent will be able to make purchases for users on all Shopify stores but won’t have access to Amazon products or...
X Numbers officially launch
The limited access numeric codes for XChat enable users to message each other even if they’re not connected on the platform.
Meta adds Threads-specific permissions for businesses
As part of a larger decoupling from Instagram, the app is allowing advertisers to assign Threads-specific controls to marketing teams.
Social media security: 2026 risks, tips, and tools
Key takeawaysSocial media security threats are escalating, with AI-powered phishing, deepfake impersonation, and account takeover attacks hitting...