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Threads tests emoji reactions to specific words in posts
The app is experimenting with an option that could allow users to react to particular parts of a post by attaching publicly highlighted reactions.
Google offers new first-party shopper data integration
The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.
Social mentions: How to track them and when to respond
TL;DR Tracking sentiment will help you prevent crises and build advocacy. Quickly address negative mentions to avoid PR issues and engage positive...
TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App
Another step towards expanded business listings in the app?
X Launches Updated Post Analytics Display
X continues to refine its analytics options (for Premium msubscribers).
OpenAI’s Reportedly Exploring its Own AI-Based Social Network
A social network would give OpenAI access to a steady data stream to fuel its projects.
YouTube Expands ‘Hype’ Program, Provides Advice Ahead of Mid-Roll Ad Changes
YouTube’s crowd-sourced Hype program is being extended to more regions.
LinkedIn Expands ‘Wire’ Video Promotion Option
The program enables brands to place their video ads alongside premium publisher content.
Google Launches Expanded AI Text-to-Video Generation Tools
Advanced AI video generation from Google.
LinkedIn Gains Expanded MRC Accreditation for Video Ad Metrics
More assurance for those looking to use LinkedIn’s video ad options.
Monzo Bank’s investments in social media creativity pay dividends
“For media and retail brands, going viral is easy. But there isn’t a built-in fan base for the finance sector,” asserts Monzo Bank’s Head of Social,...