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Social media demographics Australia: 2026 age & user statistics
For Australian social media, 2026 is a reset year. The under-16 ban removed an entire age group from major platforms, while user behaviour across channels continues to change. If your Australian social strategy is still based on last year’s data, now’s the time to...
What snackers want in 2026 (according to 60 million social posts)
Key takeawaysSnack conversations on social media are largely male-dominated. Men drive the majority of posts across nearly every snack category — pretzels, crackers, chips, jerky — often accounting for 60% or more of the discussion. The one notable exception is rice...
YouTube Shares Tips on How to Convert Long-Form Content into Shorts
Some pointers for your YouTube strategy.
TikTok Renews Content Partnership with MLS
The deal will see the soccer league continue to post exclusive content to the app.
Pinterest Adds New Badge to Showcase Your Pin Marketing Knowledge
A new way to showcase your Pin ads knowledge.
Instagram Launches ‘Blend’ Reels Sharing Feature
A new way to encourage engagement around Reels content.
The Future Consumer: State of Consumer Trends in 2025 [Data from 700+ Consumers]
From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash in the pan, but others represent a...
How to Rank for a Keyword (8 Steps)
How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the...
Threads Maintains Growth Momentum, as X and Bluesky See Slower Take-Up
Which of the real-time social media apps is going to win out in the long run?
Instagram Tests New Sorting Filters for Your Reels Feed
Some new ways to find the most recent and relevant Reels clips.
Meta Shares Tips on How to Maximize Click-to-Message Ads
Some pointers for your click-to-message promotions.