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AI Chatbot Traffic: What It Is, and How to Get More
When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may convert better than most channels you’re probably already tracking. Here’s…Read more...
AI Chatbot Traffic: What It Is, and How to Get More
When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may convert better than most channels you’re probably already tracking. Here’s…Read more...
8 best brand monitoring software to grow your brand in 2025
They say all publicity is good publicity. But the reality is that while some brand mentions present valuable opportunities for engagement, others...
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s...
AI agents for social media: How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest...
Meta Outlines its Various Ad Measurement Solutions
A handy overview of all of Meta's ad measurement solutions.
Trump Says He May Extend TikTok Sell-Off Deadline Once Again
The TikTok U.S. saga looks set to drag on for some time yet.
Pinterest Rolls Out Enhanced Visual Search Features
Some fresh new updates for Pinterest search.
Meta’s AI Chatbot Reawakens Concerns About Data Tracking
Personalization generally comes at the cost of privacy.
Google Announces CTV Ad Updates, Including Improved AI Assistance
New updates for Google's TV-like ads.
Pinterest Launches New Promotional Campaign Focused on Personalized Looks
The new campaign aims to highlight the platform's expanding corpus of products.