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Local SEO That Actually Works: Some Assembly Required (AI Not Included)

Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.

TikTok expands public placement opportunities for advertisers

The company continues to roll out Out of Phone promotion expansions as it brings in-app content to billboards, in-store displays, cinema promos and more.

Meta tests auto-DM response for Instagram ad comments

A similar Reply to Keywords feature is already available via inbox automation and Meta Business Agent options.

AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing

I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over...

30+ Small Business Marketing Ideas to Jumpstart Your Strategy

Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more...

How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks

Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed as a powerful...

How I Built a Brand Awareness Dashboard in Looker Studio

After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we...

AI Overviews Reduce Clicks by 34.5%

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough...

MozCon Early Bird Tickets Are Live: Only 200 Available!

Ever felt priced out of MozCon or too far to attend? Early Bird tickets are live for new London and NYC events—grab yours now and learn SEO that...

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