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How to build a cross-network brand monitoring strategy on social
The traditional news cycle has been effectively replaced by real-time updates breaking on social. According to our Q1 2026 Pulse Survey, social is now the primary place people turn to for news. Headlines can surface anywhere from viral videos on TikTok to breaking...
What is Substack? How it works in 2026
Key takeawaysSubstack is a publishing platform that combines blogging and email newsletters with paid subscriptions, giving creators and brands a direct line to their audience without relying on algorithms.It’s free to publish on Substack. The platform takes 10% of...
Instagram engagement rate: How to calculate yours in 2025
When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it...
How to write engaging YouTube video descriptions: 7 Best practices
Don’t sleep on your YouTube video descriptions. Given YouTube marketing’s many moving pieces, they tend to fly under the radar. But a well-written...
This AI prompt can transform you into an elite marketer in any field, here’s how
We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real...
Content strategy red flags: What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the...
How to create a landing page: My simple step-by-step approach
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free...
AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era
Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the...
How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks
It’s a search engine: To learn more about TikTok SEO, I hopped on a call with Charlotte Ang, the co-founder of Traffic Bees, a digital marketing...
What I Learned From Analyzing Google’s AI Mode Patent
Google's stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your...
The Largest Communities on Reddit [Infographic]
Some insight into what's driving discussion on Reddit.