Ampli.fy
Average engagement rates for 13 industries in 2026
Key takeawaysA “good” engagement rate falls between 1% and 5%, but what counts as strong varies significantly by industry and platform.Instagram leads overall engagement at 4.2% across industries, followed by LinkedIn at 3.9%.Construction, education, and nonprofits...
How ChatGPT Does Query Fan-Out (15 Million Queries Studied)
We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September. Only 14.4% of the 66.6…Read more...
TikTok continues to add users in EU
The platform’s latest DSA disclosure reports show that it is maintaining momentum even though its moderation staff has shrunk significantly since...
Snapchat expands Unified Attribution to all advertisers
The update is designed to help marketers better understand ad performance metrics and share more perspective on campaigns.
Instagram updates tags for AI profiles
The platform is trying to make it clear to users when they’re interacting with an artificial intelligence-generated character.
Instagram growth continues to outpace Facebook in EU
Meta’s latest DSA reporting showed that while both platforms have significant reach, Facebook usage is trailing Instagram.
AEO mentions vs. citations: Key differences explained
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the...
How We Use AI for Every Article Without Making AI Slop
Yes, every one. We have even built a Letaido pipeline that can research, outline, draft, and fact-check a nearly publish-ready article in six to...
Australian TikTok statistics to inform your 2026 strategy
Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout...
Social media automation: A 3-step quick start guide for 2026
Between all the DMs you need to answer and the posts you need to create, it’s time-consuming to maintain an active social media presence. And as you...
Analysis: Reddit Appears in 83.9% of Google’s Discussions and Forums Results
The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with...