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AI influencers: What consumer sentiment data tells brands

As you scroll through your TikTok or Instagram feed, you’ll no doubt come across at least a handful of influencers trying to sell you something by wearing the latest viral lip gloss, hopping into luxury cars, and taste-testing popular treats. But what if I told you...

Edits app gets speed curves and auto audio balancing

The new features will enable creators to change the playback speed of their videos and ensure better audio experiences.

Instagram experiments with sports feature

The app is seemingly experimenting with a new, dedicated sports engagement option.

Growth experimentation: A guide for growing marketing teams

Growth experimentation is a structured approach to testing ideas across the full customer journey to discover what drives measurable business growth. Experiments improve channel-by-channel optimization as marketing teams push for measurable, repeatable growth under...

Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite

You need to understand RAG because it’s one of the ways ChatGPT, AI Mode and other AI search engines choose which pages get included in its answer. This guide explains how RAG works (in plain English), what makes content more…Read more ›

I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up

A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative...

Localization SEO That Works: 10 Real-World Lessons from 14 Markets

To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and...

What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard

What's changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular...

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