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AEO Competitor Analysis: Track AI Answer Engine Rivals
Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams. Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews...
Share of Voice Tools for Growing Companies
When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up. Share of voice (SOV) is one of the...
YouTube Launches New Features to Mark the App’s 20th Birthday
A range of updates and tweaks to mark the video app's 20th year.
Meta Looks to Drive More Meta Verified Take-Up Among Brands With New Elements
Meta will start warning users not to trust non-verified profiles.
Threads Ads Expand to All Meta Advertisers
After initial testing, access to Threads ads is now widely available.
How to find influencers for your brand’s marketing campaign
Influencer marketing (IM) enables brands to drive authentic engagement in a saturated digital space where consumers have grown skeptical of...
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a...
A Deep Dive Into the Different Types of AI Agents and When to Use Them
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly...
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many...
Social Media Engagement: How to Make Your Brand the Life of The Digital Party
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great,...
What Is llms.txt, and Should You Care About It?
But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and...