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Meta expands advanced ad placement controls to Threads
The updated brand safety options will give advertisers more control over ad placements.
How social intelligence unlocks intelligent customer care
Customer care is one of the most important aspects of social media management. Social and care teams are the frontline employees receiving customer feedback in real time, and solving or escalating issues before it evolves into something more serious. According to The...
Meta Expands Access to ‘Opportunity Score’ to Help Improve Campaign Performance
More opportynities to optimize your Facebook and IG campaigns.
X Adds New ‘Gork’ Voice to Grok Voice Mode
"Gork" is apparently a hilarious semi-inside joke.
TikTok Adds Option to Activate Customer DMs During Live-Streams
A new way to drive leads from TikTok LIVEs.
Snap Hosts First ‘Under the Ghost’ Live Music Event
Snapchat's kicked off its new live music performance series, which will also include new ad options.
The top inclusive marketing trends of 2025, according to Sonia Thompson
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in...
Top social media tools to boost your social strategy
Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social...
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in...
When Should You Do SEO? — Whiteboard Friday
Is SEO the right move for your business right now? This week's Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the...
SEO Topic Clusters: Complete Guide, Examples & Free Templates
Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free...