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Google expands ad frequency controls
Advertisers can now apply exposure optimization options to video campaign groups across multiple promotions.
TikTok and Madonna set in-app livestream record
A recent Q&A with the pop star celebrated the release of her upcoming “Confessions II” album and drew more than 2.1 million concurrent viewers.
Snapchat Shares Insight into How it Influences Consumer Electronics Purchases
The report looks at the value Snap can provide for electronics marketers.
Threads Expands Spoiler Tags to Image and Video Content
An expansion of Threads' spoiler tags for TV show and sports discussion.
TikTok Launches Bulletin Boards for Broadcast Messaging from Creator and Brand Profiles
The option is similar to Instagram's Broadcast Channels.
YouTube metrics that drive growth and business impact
With over 2.7 billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most...
TikTok hashtags: How to use the best hashtags for more views in 2025
Hashtags have become a universal tool for discovering topics on social media and other online platforms—and TikTok is no different. Using hashtags...
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe....
How to use freebies to optimize your lead generation
I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow your Instagram following. I...
AI Traffic Has Increased 9.7x in the Past Year
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics)....
The 10 best AI copywriting tools (free and paid!) in 2025
Ready or not, AI copywriting tools are everywhere in 2025. They can be your creative sidekick — if you know how to use them right. Below, we’ve...