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AI influencers: What consumer sentiment data tells brands

As you scroll through your TikTok or Instagram feed, you’ll no doubt come across at least a handful of influencers trying to sell you something by wearing the latest viral lip gloss, hopping into luxury cars, and taste-testing popular treats. But what if I told you...

Edits app gets speed curves and auto audio balancing

The new features will enable creators to change the playback speed of their videos and ensure better audio experiences.

Instagram experiments with sports feature

The app is seemingly experimenting with a new, dedicated sports engagement option.

6 Ways to Automate AEO With Letaido

If you’re one of the named brands, you win. If you’re not, you never knew the conversation happened. Optimizing for that is called AEO (or if you prefer, GEO.) This is now part of SEO and/or the marketing team’s…Read more ›

10 Creative Ways to Write with AI (Without Losing Your Soul)

So, after years of hearing the same message, people started associating AI-generated content with low-effort, mass-produced slop. AI-assisted content earned a bad reputation before it had a chance to mature. This article is my attempt to reset the conversation....

This behavioral science principle can make your billboard go viral, here’s how

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals...

30 creative lead generation ideas to try (& why marketers recommend them)

Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but...