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Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always a need for AI search analytics tools. When a prospect asks ChatGPT, “What’s...
AI citation tracking tools to monitor and increase visibility
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But, none of those tools show how a brand shows up when a buyer asks ChatGPT, Perplexity, or Gemini for a...
Video is vital to ecommerce marketing — here’s what marketers need to know
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel...
What makes a good website? Here are 16 things I look at [new data]
Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good...
13 influencer marketing tools compared: 2025 guide
Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online...
X Pauses DM Encryption as it Works on Messaging Updates
This could pave the way for the next stage of Elon's 'everything app' vision.
LinkedIn Launches Conversions API Playbook
LinkedIn's Conversions API provides more data for your LinkedIn Campaigns.
Snapchat Provides Insight into How Snaps Drive Purchase Behavior
Snapchat users are increasingly seeking purchase guidance in the app.
Linkedin Adds More Post Analytics to Help Guide Content Strategy
The added metrics include profile views from each update, as well as link clicks.
Instagram Adds Native Support for 3:4 Images
This is the native ratio for images captured on phone cameras.
X Looks to Expand its Video Push With ‘X Originals’
X remains confident that it can make its 'video-first' push into an equitable business strategy.