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LinkedIn expands ad performance verification
The platform extended its partnership with DoubleVerify to offer post-bid assurance, allowing brands to understand where and how ads are delivered.
LinkedIn wants to limit the reach of AI-generated content
The company is implementing measures to limit the rise of artificial intelligence slop, while simultaneously rolling out more ways to incorporate the tech.
13 social media scheduling tools to save tons of time in 2025
Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post...
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important...
Almost Half of Google Searches Are Branded. Here’s Why That Matters
But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out...
The Accessibility Advantage — Whiteboard Friday
Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can...
Forget Photoshop: Google AI Studio is the new editing powerhouse
Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating...
How marketers are navigating a possible recession (and advice about what you should do during it) [new data]
Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not...
Why writing with clarity matters in marketing (+ 9 ways to simplify your message)
Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the...
Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]
Struggling to prove content’s revenue impact? Learn a practical audit framework to trim waste, forecast ROI, and show content’s true business...
X Launches New Chat Experience in Beta, a Precursor to X Payments
The new chat experience has enhanced safety, which is a key consideration for the next stage.