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Thought leadership remains highly valuable for B2B buyers

A new report from Edelman examining content on LinkedIn found that brands value professional insight and experience from other professionals.

LinkedIn tests frequent viewer feature

Premium users already see who views their profile, but the platform may also soon show how often someone stops by, according to Wired.

Elon Musk’s Grok AI faces legal challenges over nudification

Multiple plaintiffs allege that the chatbot is directly responsible for creating naked images based on photos taken of them as children, per Bloomberg.

HubSpot AEO vs SE Ranking: Features, pricing, and fit

You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your brand isn’t named in those answers, well, you may not even be a consideration. That’s why...

Tasting marketing: What a viral YouTube star wishes marketers knew

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to...

7 best CRMs for pest control companies in 2025

Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional...

Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs)...