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Threads adds more community champion badges
The digital display cards are designed to highlight users who have become key contributors in their topical subgroups.
Reddit tests ads in search results
The platform wants to help advertisers align their promotions with users’ discovery behavior even as the company’s overall search traffic drops.
Pinterest offers post-holiday marketing tips
The company said that in the week between Christmas and New Year’s, marketing experts should shift from gifting to self-care.
Meta launches Muse AI for SMBs
The company’s agentic artificial intelligence tools can help small businesses improve workflows and work with connector partner apps.
Employee advocacy in 2026: How to build a program
Key takeawaysEmployee advocacy is when employees share company content or their own work-related posts on personal social media, extending brand...
Threads expands live chat engagement options
The app added live reactions and a raise hand feature, and will soon launch web-based live chats.
What is audience intelligence? A guide for marketing teams
Your audience has probably changed since the last time you updated the persona deck. Audience intelligence helps you catch those changes before your...
Snapchat launches pitch for B2B ad spend
A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new...
Meta opens early access to advanced Muse features
The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more...
LinkedIn tests advanced creator discovery to power brand campaigns
As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.
Instagram shares Reels creation tips in new guide
The refresher on some of the more recent additions to the creation process comes as Reels consumption makes up more than 50% of users’ time on IG.