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Enterprise social media in 2026: Strategy and tools
Key takeawaysEnterprise social media management is how large organizations coordinate publishing, listening, customer care, compliance, and reporting across multiple teams, brands, and regions from one connected system.A strong enterprise social media strategy ties...
Running TikTok campaigns with impact — missed opportunities that make all the difference
Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond...
WhatsApp adds green dot live status indicators
The feature replaces a previous text label and is available in iOS and Android.
Reddit reports more than 23 million daily spam views
The platform’s updated artificial intelligence systems are preventing about 25,000 spam posts and comments each day.
YouTube expands access to supervised kid accounts
The platform has extended its parental oversight for younger children to the Middle East, North Africa and Turkey.
How to rethink the social media marketing funnel with a flywheel
The traditional social media marketing funnel assumes that people move from awareness to consideration to conversion in a straight line. But today,...
X launches livestream studio to simplify live broadcasts
The updated livestreaming platform on desktop will provide more options for live video creators.
Majority of US adults support social media bans
A new study from Pew Research found that most Americans are in favor of some kind of restrictions, with only 20% opposing the idea.
Meta launches Pocket creative app
The artificial intelligence-powered platform is designed to let users generate interactive “gizmos” via text prompts.
Meta allowed ads promoting child sexual abuse in India
The BBC said that promotions for abusive videos appeared on the social media giant’s apps, although the offending materials were subsequently...
YouTube confirms new music options for carousels
The platform also outlined Studio changes, which are designed to streamline access to copyright and monetization information.