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Meta glasses face more challenges

Sales are strong but customer misuse has prompted bans, restrictions and a new market of apps that will alert people when camera-equipped devices are nearby.

Instagram stresses the importance of captions

The platform offered guidance on what makes text compelling and said creators should aim to tell a story or offer useful information.

Will Meta be found guilty of driving social media addiction?

A high-profile case in the U.S. got underway last week and the company may be on the hook for as much as $1 trillion in damages, but questions linger.

Product SEO: 8 Strategies That Drive Demand for B2B & SaaS

Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually drive pipeline decisions, such as feature pages, comparison pages, and pricing...

How to Pitch To Speak at MozCon London 2026

Thinking of pitching for MozCon London 2026? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

Online advertising: All you need to know

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they're doing...

10 holiday marketing campaign examples + marketing tips

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in...

The most effective types of content on social media in 2025 [new data]

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone:...

Turn your power users into creators (and vice versa)

One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say...