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Do backlinks matter for AEO (answer engine optimization)?
Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews become primary discovery surfaces, content and SEO teams are asking...
Social media for financial services: 2026 guide
Key takeawaysGen Z and millennials increasingly turn to social media for financial advice. That makes social a critical channel for reaching new audiences early.Compliance is the foundation of any financial services social media strategy. It requires clear policies,...
Should We Optimize for AI Mode? — Whiteboard Friday
Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and...
Social media approval workflow explained (with free template)
Ever noticed a mistake after you’ve published a post? One surefire way to save you from embarrassing corrections is to use a social media approval...
TikTok desktop: How to use and post TikToks from your computer
There are some websites we only think about accessing on desktop and some we only think about as a mobile app. For example, purchasing flights?...
25 social media post ideas for UK brands 2025
Running out of ideas for what to post next? It happens. Even the best social teams get stuck. The truth is, UK audiences expect more than an...
How to use Reddit: The complete 2025 guide for marketers
Reddit can connect you with highly specific, interest-driven audiences, making it a powerful platform for targeted marketing. But redditors are...
5 best CRMs for HVAC businesses in 2025
Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You're dealing with a...
What is an editorial calendar? My guide to building one [examples + templates]
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no owners, and half the cells completely empty. I...
What a decade in SEO taught me about keyword research that works
Keyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking through to...
21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events
Struggle to network at SEO events as an introvert? Discover 21 actionable tips from real marketers to ease anxiety, spark connections, and thrive in...