Ampli.fy
What AI Overviews mean for SEO & website traffic
If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers and SEOs bristled over these quick-glance summaries at the top of the Google SERPs, fearing...
X looks to improve incentives for original creators
The move could help the platform clean up the data streams that power its AI projects.
Content Marketing Analytics, Without the Fluff
But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that...
80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools
To answer this question, I looked at the referral traffic from AI Search using Ahrefs Web Analytics and compared that to traffic from Organic Search...
5 AI-Powered Workflows Every SEO Should Be Using Today
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement...
Pinterest Partners with Instacart to Help Maximize Ad Targeting for Retailers
The collaboration will provide more data for Pinterest ad targeting.
Reddit Announces New Conversation Research Tools and Updated Ad Options
Some handy new data tools from Reddit.
Meta Hints at New Oakley-Branded Smart Glasses
Meta's new smart glasses are set to be launched later this week.
What is LinkedIn marketing ROI (and why does it matter)?
LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. It’s how you measure whether...
Pinterest and e.l.f. Beauty Team Up to Help Users Tap into Pin Trends
The activation will highlight your ideal color palette in Pins.
TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP
Some handy new video creation features for TikTok advertisers.