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Meta glasses face more challenges

Sales are strong but customer misuse has prompted bans, restrictions and a new market of apps that will alert people when camera-equipped devices are nearby.

Instagram stresses the importance of captions

The platform offered guidance on what makes text compelling and said creators should aim to tell a story or offer useful information.

Will Meta be found guilty of driving social media addiction?

A high-profile case in the U.S. got underway last week and the company may be on the hook for as much as $1 trillion in damages, but questions linger.

5 science-backed pricing tips from the U.K.’s top marketing podcast

In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the tickets at £188. The other showed a higher price: £233. Customers found that the cheaper tickets felt like a...

Brand Visibility: How to Increase It in the Era of AI

Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s one of the highest-leverage investments a marketing team can make, and also one of the most commonly...

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